No matter what type of business you run, your website is usually the first experience potential customers have with your business. Even when consumers are searching for a local business, they usually begin their search online. That’s why it’s critical your website sends the right message about who you are and what you have to offer. If your business isn’t doing as well as you’d like it to, take a good look at your website. If you notice any of the following issues, it may be time to contact a web design agency in Nairobi to completely redesign your website.
It Wasn’t Designed With Mobile Devices In Mind.
Try using your website with your phone. How does it look? Is it easy to find what you want? If your website wasn’t built with responsive design to be mobile-friendly, you are definitely due for a redesign. More and more people are using their phones and tablets to view websites, place orders and make reservations, so when your website doesn’t work well on mobile devices, you could be losing a lot of potential customers. Not only that, Google now gives a lower ranking to websites that aren’t mobile-friendly. You won’t get new customers if they can’t find you in a search.
It Looks Outdated.
Do you have a lot of rotating banners or blinking, flashing animations on your website? Are the pages cluttered with text of different sizes, colors and fonts? These are all signs that a website was designed years ago, before we knew so much about how users view and use webpages. It also sends potential customers the message that your business is outdated too. A professional web design agency in Nairobi will know how to create a sleek, modern site that provides an inviting user experience so visitors don’t click away after one glance.
It Doesn’t Make Use of Content Marketing.
In today’s business landscape, it’s important to offer something of real value to potential customers. That means posting informative blog posts, helpful video tutorials or podcasts that let you establish yourself not just as a service or product provider, but an authority in your field. It also means maintaining a presence on popular social media platforms so that customers can engage with your business. Today’s consumers want to voice their concerns and interests, and they expect business to respond. If you aren’t doing that, you may be losing out to competitors who are.
If your website is desktop-centric, looks old-fashioned and lacks helpful content, you’re losing customers to the businesses who are keeping up with current trends. Consider contacting Ace Solution Africa in Nairobi to help you redesign your website for today’s business climate.
